The name always sparks conversation. People often ask us: 'Shouldn't it actually be Artplanner?' – and we love that question because it leads straight to our core idea.
Artplaner has nothing to do with project plans or to-do lists, but with a very simple, poetic idea: a point goes for a walk and leaves a line behind – inspired by Paul Klee's famous thought on drawing. From this image, our logo was born: a small point in motion, drawing its trace.
An airplane in the sky is also such a point for us, leaving a line behind. Sometimes this trail looks like a drawing in the sky – fleeting, light, yet striking. This mix of movement, path, chance, and design fits perfectly with what art means to us.
That's how Artplaner came to be: from art, airplane, walk, sky flight – and, yes, a bit of imperfect English too. For us, the name works exactly because of that: a little quirky, artistic, and not overly polished. A brand that might leave some questions open, but one that we as a team and founders deeply believe in personally.